Lakehead University: Unlike Any Other

(Thunder Bay - Sept. 27, 2006) Smart, not smug. Indie, not ivy. Maverick, not mediocre. Lakehead University is a lot of good things, but the same as other universities? Never!

"Lakehead University goes the extra mile for its students. On top of a quality education, it's a university that offers great campus life and truly closer interaction with professors," says Dr. Fred Gilbert, President, Lakehead University. "Our students, faculty, and staff care about each other, the environment, the betterment of society, and change. They go out and make a difference in the world."

And this is what Lakehead University's next phase in its advertising campaign is highlighting: that a Lakehead student is somebody, not just anybody. In fact, Lakehead is a smart university choice.

The new campaign segment outlines what it's like at Lakehead University. The sharp taglines encapsulate the feeling of being part of something different. Posters featuring four different messages will blanket the GTA starting on September 26. The posters lead students to a new website: www.unlikeanyother.ca, which encourages students to be smart when choosing the university that's right for them.

"Each student is different, and it's important for universities to address this individuality," Dr. Gilbert adds. "Too many times, university students end up in an institution which doesn't help them flourish as learners. Lakehead University wants students to understand that picking the right university will help them grow as learners in an environment that fits them, and will help prepare them better for life after graduation."

On the website, potential Lakehead students are urged to make smarter choices--and drive smarter! A chance to win a 4-year lease for a Smart Car is available to eligible visitors at www.unlikeanyother.ca (see the website for contest rules).

The campaign also includes t-shirts, which feature six different messages, a limited quantity of which will be distributed to university-bound high school students at various events, including the Ontario University Fair starting September 29, 2006, at the Metro Toronto Convention Centre.

For more information on the contest, visit www.unlikeanyother.ca. For information on Lakehead University, visit www.lakeheadu.ca Members of the media: Dr. Gilbert and Eleanor Abaya, Director of Communications, are available for interview by calling Marla Tomlinson at (807) 343-8177 or (807) 473-9113.