Dr. Joel Mohr
PhD in Marketing, Smith School of Business, Queen’s University, Kingston, ON, Canada
MSc in Marketing, Smith School of Business, Queen’s University, Kingston, ON, Canada
BComm Honours in Marketing Management, University of Guelph, Guelph, ON, Canada
Business 2034 Marketing Management II
Business 5014 Communication and Persuasion
Business 5054 Seminar in Marketing
Joel’s primary research pipeline studies the role of knowledge and its various forms within consumer and organizational behaviour, including its impact on marketing, entrepreneurial, and societal outcomes. His second stream of research examines the persuasive effects of marketing tactics, especially as they pertain to consumer wellbeing and public policy. Joel has a professional history of client-facing roles, including digital marketing consulting, project management, and sales.