Joel Mohr

Dr. Joel Mohr

Assistant Professor

Email: 
jmohr1@lakeheadu.ca
Phone Number: 
+1 807-343-8010ext. 8543
Office Location: 
RB 1034
Office Hours: 
Mon-Fri 8:30 am - 4:30 pm
Academic Qualifications: 

PhD in Marketing, Smith School of Business, Queen’s University, Kingston, ON, Canada

MSc in Marketing, Smith School of Business, Queen’s University, Kingston, ON, Canada

BComm Honours in Marketing Management, University of Guelph, Guelph, ON, Canada

Previous Teaching/Work: 

Undergraduate Courses:

Business 2034 Marketing Management II

Graduate Courses

Business 5014 Communication and Persuasion

Business 5054 Seminar in Marketing

Research Interests: 

Joel’s primary research pipeline studies the role of knowledge and its various forms within consumer and organizational behaviour, including its impact on marketing, entrepreneurial, and societal outcomes. His second stream of research examines the persuasive effects of marketing tactics, especially as they pertain to consumer wellbeing and public policy. Joel has a professional history of client-facing roles, including digital marketing consulting, project management, and sales.