AI-Enabled Consumer Engagement to Advance Family Planning

Digital tools have expanded the reach of family planning programs in sub-Saharan Africa, but most existing approaches rely on one-way or rule-based messaging that cannot replicate the kind of responsive, personalized conversation that moves women from awareness to action. Recent advances in large language models have changed what is possible. AI-enabled consumer engagement tools can now hold nuanced, multi-turn conversations in local languages, respond to individual questions and concerns, and deliver personalized information at very low marginal cost across both public and private sector channels. This RFP seeks to answer a core question for the family planning field: can AI-enabled direct-to-consumer engagement improve contraceptive uptake, continuation, and informed method choice at scale - and, if so, which approach works best?