This social media session will offer a mix of strategies, tools, and practical recommendations. Specifically, the session will delve into 1) choosing which social media platforms to use, 2) best practices, including post frequency, hashtags and @'s, professional vs. personal accounts, knowledge mobilization, and social media policies, 3) increasing the reach, engagement, and virality of your content through the strategic utilization of readability, emotionality, and platform structure, and 4) self-branding strategies, including value proposition development, and brand consistency. Activities will include crafting and critiquing social media posts about your research.

Light lunch will be provided for attendees.

This event is presented by:

Dr. Joel Mohr, Assistant Professor, Faculty of Business Administration, Lakehead University

Private sector partnerships create valuable opportunities to utilize academic expertise to solve industry-relevant problems. This workshop aims to help you identify grant opportunities to leverage funds from eligible partners in support of collaborative research. The unique benefits and requirements of each program will be discussed.

This workshop will specifically focus on opportunities for faculty members in STEM research fields.

This event is presented by:

Dr. Lexi Haslehurst, NSERC/CIHR Research Facilitator, Office of Research Services, Lakehead University

To register, please click here.

Communicating Your Research for Impact will include a Media workshop to help researchers better prepare to meet the specific demands of print and online media, radio, and television. The workshop will cover news factors (“What are reporters interested in?”), and gain an understanding of the media landscape, including the role of both traditional and digital media platforms, and the value of engaging with these audiences. In this workshop, participants will learn to evaluate the newsworthiness of their information and research, and how to engage with various media types. Information on Lakehead University’s media engagement protocol and procedures will be shared. The interactive format will include peer review content writing and mock interviews.

Light lunch will be provided for attendees.

This event is presented by:

Brandon Walker, Media, Communications and Marketing Associate, External Relations, Lakehead University

Roopa Rakshit, PhD, SSHRC/CIHR Research & Knowledge Mobilization Facilitator, Office of Research Services, Lakehead University (Thunder Bay)