Using AI to Detect Crisis Events: Transforming Management from Reaction to Foresight
Event Date:
Friday, May 1, 2026 - 12:00pm to 1:00pm EDT
Event Location:
ATAC 1007 or Zoom
FOBA Speaker Series presents Dr. Aydin Farrokhi, Assistant Professor, Business Analytics and Information Systems at Lakehead University.
Friday, May 1
12:10 to 1 p.m.
ATAC 1007 or Zoom (https://lakeheadu.zoom.us/j/97324803134)
Crises rarely announce themselves—they hide in organizational data. This study shows how AI agents detect crises early, turning communications into signals of disruption. Drawing on situational crisis communication theory, we demonstrate how machine learning enables firms to sense and act—transforming management from reaction to foresight.