Dr. Claudio E. Pousa

 

DBA (Marketing), 2012, Universite de Sherbrooke

Master in Strategic Management, 1991, Universidad Argentina de la Empresa, Argentina

MSc (Mechanical Engineering), 1984, Instituto Tecnologico de Buenos Aires, Argentina

MSc (Electrical Engineering), 1984, Instituto Tecnologico de Buenos Aires, Argentina

Bachelor in Engineering, 1982, Instituto Tecnologico de Buenos Aires, Argentina

 

Visiting Lecturer (International Project), Metropolia University of Applied Sciences, Finland

Instructor, University of the Fraser Valley, Canada

Chargé de cours, Université de Sherbrooke

Visiting Professor (Executive MBA program), Universidad ORT del Uruguay, Uruguay

Associate Professor, ITBA Instituto Tecnológico de Buenos Aires, Argentina

Professor (Graduate program and Executive Education), IDEA Instituto de Desarrollo de Entrepreneurs en Argentina, Argentina

Associate Professor, Universidad de Palermo, Argentina

 

Partner and Executive Manager, Power Sales Group, Argentina

Associate Consultant, DEI Management Group, Argentina

Marketing Manager, Cidef Argentina, Argentina

Marketing & Product Manager, DAP Division, Philips Argentina, Argentina

Sales Services Manager, Lighting Division, Philips Argentina, Argentina

Account Executive, Industrial Accounts, CONORPE Consultores, Argentina

 

Lento, C., Dyce, S. and Pousa, C. (2020). Can Introductory Financial Accounting Grades Predict Student Choice to major in Accounting, Journal of Applied Research in Higher Education. https://doi.org/10.1108/JARHE-05-2020-0148

 

Pousa, C., Liu, Y. and Aman, A. (2020). The Effect of Managerial Coaching on Salesperson’s Relationship Behaviors: New Evidence from Frontline Bank Employees in China, International Journal of Bank Marketing. https://doi.org/10.1108/IJBM-12-2019-0437  (Impact Factor: 2.294, Ranked A in the Australian Deans of Business Council ranking)

 

Pousa, C., Richards, D. and Trepanier, C. (2018). Managerial Coaching of Frontline Employees: The Moderating role of Gender? Human Resource Development Quarterly. https://doi.org/10.1002/hrdq.21322 (Impact Factor: 3.000, Ranked B in the 2016 Australian Deans of Business Council ranking). Recognized as Top Downloaded article 2017-2018, one of the top 20 most read papers in Human Resource Development Quarterly.

 

Pousa, C., Hardie, T. and Zhang, X. (2018). Promoting Frontline Employee Customer Orientation in China: A replication and a comparison, International Journal of Bank Marketing, 36(5), 849-867. https://doi.org/10.1108/IJBM-04-2017-0078 (Impact Factor: 2.294, Ranked A in the 2019 Australian Deans of Business Council ranking)

 

Pousa, C., Mathieu, A. and Trépanier, C. (2017). Managing Frontline Employee Performance through Coaching: Does Selling Experience Matter?, International Journal of Bank Marketing, 35(2), 220-240. http://dx.doi.org/10.1108/IJBM-01-2016-0005. (Impact Factor: 2.294, Journal ranked A in the 2019 Australian Deans of Business Council ranking). Winner of the 2018 Emerald Literati Outstanding Paper Award.

 

Quantitative Methods

Marketing Research

Research Methods

Industrial Marketing

Sales & Sales Management

Marketing Strategy

Services Marketing