
James Anderson
Contract Lecturer Sessional or ContractLecturer
Contract Lecturer
Sessional or Contract
Lecturer
Department:
Email:
janders3@lakeheadu.ca
Office Hours:
Mon-Fri 8:30 am - 4:30 pm
Academic Qualifications:
MSc, Management, Lakehead University
HBComm, Marketing/Finance, Lakehead University
Date joined Lakehead:
January 2009
Previous Teaching/Work:
Current Work: Family Health Team Manager, Dilico Anishinabek Family Care
- Business 2034 Marketing Management II (2009, 2010, 2011, 2014)
- Business 2514 Basics of Marketing (2020)
- Business 3014 Marketing Research I (2012)
- Business 3054 Sales and Merchandising Management (2009, 2010, 2011)
- Business 3235 International Business (Winter and Fall 2013, 2014, 2015, 2016, 2017, 2019, 2020)
- Business 4074 Marketing Channels (2012)
- Business 4094 Digital Marketing (Winter and Fall 2019)
- Business 4214 Topics in Marketing: Social Media (2015)
Research Interests:
Health Care Strategy, Digital Marketing, International Business
Selected Publications
- Zahaf, M. and Anderson, J. (2012). The Effect of Retail Music Prices and Legislation on Music Piracy, Journal of International Business Management & Research, 3 (7), 72-88.
- Anderson J. and Zahaf M. (2009). Identifying Consumer Behaviour toward Consumer to Consumer E-Commerce: Channel Adoption Barriers and Benefits. International Journal of the Academic Business World, 3 (1), 1-14.
- Anderson J. and Zahaf M. (2008). Causality Effects Between Celebrity Endorsement and the Intentions to Buy.Innovative Marketing, 4 (4), 57-65.
- Anderson J. and Zahaf M. (2007). Profiling Consumer-To-Consumer And Business-To-Consumer Buyers: Who Buys What?. International Journal of Business Research, 7 (6), 85-99.