Subbu Sivaramakrishnan
Dean, Faculty of Business Administration, Thunder Bay and Orillia Campus
Academic Qualifications:
PhD (Marketing), 1995, Penn State University, USA
MBA, 1987, Bharathiar University, India
BSc (Mathematics), 1985, Madras Christian College, India
Academic Experience
Associate Dean, University of Manitoba
Visiting Professor, ENAE Business School, Universidad de Murcia, Spain
Assistant Professor, University of Arkansas at Pine Bluff
Industry Experience
Information Analysis Officer, JK Synthetics Ltd, India
Marketing Researcher, Hi-Beam Electronics, India
Selected Publications
Sivaramakrishnan, S., Wan, F., & Tang, Z. (2007). Giving an e-human touch to e-tailing: The moderating roles of static information quantity and consumption motive in the effectiveness of an anthropomorphic information agent. Journal of Interactive Marketing, 21(1), 60–75.
Sivaramakrishnan, S., & Carvalho, S. (2019). Ingredient branding: The effect of country disposition and ethnocentric bias. Journal of Business Research, 103, 286–292.
Carvalho, S., Block, L., Sivaramakrishnan, S., Manchanda, R., & Mitakakis, C. (2008). Risk perception and risk avoidance: The role of cultural identity and personal relevance. International Journal of Research in Marketing, 25(4), 319–326.
Sivaramakrishnan, S., Zhang, D., Delbaere, M., & Bruning, E. (2008). The relationship between organizational commitment and market orientation. Journal of Strategic Marketing, 16(1), 55–73.
Sivaramakrishnan, S., & Manchanda, R. (2003). Effect of cognitive busyness on consumers’ perception of product value. Journal of Product & Brand Management, 12(5), 335–345.
Research Profile
Teaching Expertise
Marketing Management
Consumer Behavior
Marketing Research
International Marketing
Beyond the Classroom
Outside of academic and professional responsibilities, Dr. Sivaramakrishnan enjoys creative and active pursuits including singing (with aspirations of one day performing in Bollywood), photography, badminton, and spending time with his two dogs. He has a strong appreciation for communication, personal development, and creative expression, reflected in a favorite book, Don’t Say “Yes” When You Want to Say “No” by Herbert Fensterheim and Jean Baer. He also values films that combine intelligence and humor, particularly in the film "My Cousin Vinny".