Subbu Sivaramakrishnan
Dean, Faculty of Business Administration, Thunder Bay and Orillia Campus
Academic Qualifications:
PhD (Marketing), 1995, Penn State University, USA
MBA, 1987, Bharathiar University, India
BSc (Mathematics), 1985, Madras Christian College, India
Academic Experience
Associate Dean, University of Manitoba
Visiting Professor, ENAE Business School, Universidad de Murcia, Spain
Visiting Professor, Indian School of Business, India
Visiting Professor, Asian School of Business, India
Visiting Professor, Baruch College, City University of New York, Singapore campus
Visiting Professor, Baruch College, City University of New York, Taiwan campus
Visiting Professor, Freeman School of Business, Tulane University, USA
Assistant Professor, University of Arkansas at Pine Bluff
Industry Experience
Information Analysis Officer, JK Synthetics Ltd, India
Marketing Researcher, Hi-Beam Electronics, India
Selected Publications
Sivaramakrishnan, S., Wan, F., & Tang, Z. (2007). Giving an e-human touch to e-tailing: The moderating roles of static information quantity and consumption motive in the effectiveness of an anthropomorphic information agent. Journal of Interactive Marketing, 21(1), 60–75. (https://doi.org/10.1002/dir.20075)
Sivaramakrishnan, S., & Carvalho, S. (2019). Ingredient branding: The effect of country disposition and ethnocentric bias. Journal of Business Research, 103, 286–292. (https://doi.org/10.1016/j.jbusres.2019.01.054)
Carvalho, S., Block, L., Sivaramakrishnan, S., Manchanda, R., & Mitakakis, C. (2008). Risk perception and risk avoidance: The role of cultural identity and personal relevance. International Journal of Research in Marketing, 25(4), 319–326. (https://doi.org/10.1016/j.ijresmar.2008.06.005)
Sivaramakrishnan, S., Zhang, D., Delbaere, M., & Bruning, E. (2008). The relationship between organizational commitment and market orientation. Journal of Strategic Marketing, 16(1), 55–73. (https://doi.org/10.1080/09652540701794494)
Sivaramakrishnan, S., & Manchanda, R. (2003). Effect of cognitive busyness on consumers’ perception of product value. Journal of Product & Brand Management, 12(5), 335–345. (https://doi.org/10.1108/10610420310491693)
Research Profile
Teaching Expertise
Marketing Management
Consumer Behavior
Marketing Research
International Marketing
Beyond the Workplace
My hobbies: Singing (hoping to get a gig in Bollywood someday), Photography, Badminton, Playing with my two Dogs
My favorite book: Don't say 'Yes' when you want to say 'No', by Herbert Fensterheim and Jean Baer
My favorite movie: My Cousin Vinny