Dr. Farshid Shams

Associate Professor

Phone Number: 
+1 (807) 343-8688
Office Location: 
RB 1031
Office Hours: 
Mondays and Wednesdays 2:00PM – 4:00PM by appointment via email.
Academic Qualifications: 

Dr. Farshid Shams is an Associate Professor of Strategic Management and Entrepreneurship in the Faculty of Business Administration at Lakehead University. He received his PhD in Strategic Management from the University of Bath, United Kingdom. He also holds an MBA from the University of West London (UK) and a Bachelor of Science in Industrial Engineering.

Farshid’s doctoral research was about the strategic entrepreneurial evolution of subsidiaries in transnational professional service organisations on the dichotomy of global integration versus local responsiveness. In particular, he focused on the transnational higher education institutions, which are operating on a free-market economic infrastructure while being non-profit organisations by nature. 

His current research is about the implications of competing institutional logics in new organisational forms. He is particularly interested in the challenges associated with the pluralistic settings of hybrid organisations. Farshid is working on a number of projects that intend to investigate the role of individual's identity work in constraining and enabling successful implementation of strategy in professional service organisations. His areas of research interest include practice-driven institutionalism, inhabited institutions, institutional complexity and identity work.

Farshid has taught various Business and Management courses at both undergraduate and graduate levels. Additionally, he has supervised several MBA and MSc dissertations. He is currently teaching the following courses at Lakehead University:

  • Business 5071 WA/WB: Strategic Management (MBA)
  • Business 5731FDE: Managing career and organisational life (Advanced MBA)
  • Business 5091 SA/SB: Capstone Project (MBA)
  • Business 5211: Current Issues in Management (MSc)

He taught the following courses in the past:

  • Business 3071: Strategic Management (I)
  • Business 5110: International Business (MBA)
  • Business 1511: Basics of Management
  • Business 3255 WA: Entrepreneurial Venture Management


  • Shams, F. (accepted-forthcoming). ‘A micro-process model of institutional complexity in public hybrid organisations: Construal of identity threats and mitigation strategies’. Public Administration: https://doi.org/10.1111/padm.12704
  • Shams, F., (2019). ‘Managing academic identity tensions in a Canadian public university: the role of identity work in coping with managerialism’. Journal of Higher Education Policy and Management: 41(6): 619-632
  • Wilkins, S., Butt, M., Shams, F., Perez, A. (2019). ‘Product standardisation in the food service industry: post-purchase attitudes and repurchase intentions of non-Muslims after consuming halal food ’. Journal of Strategic Marketing: 27(3): 210-226
  • Wilkins, S., Butt, M., Shams, F., Perez, A. (2019). ‘The acceptance of halal food in non-Muslim countries: Effects of religious identity, national identification, consumer ethnocentrism and consumer cosmopolitanism’. Journal of Islamic Marketing: 10(4):1308-1331
  • Shams, F. (2018). ‘ The determinants of enacting institutional logics on the ground: A set-theoretic approach’. Academy of Management Proceedings
  • Shams, F., Huisman, J., (2016). ‘The role of institutional dual embeddedness in the strategic local adaptation of international branch campuses: Evidence from Malaysia and Singapore’. Studies in Higher Education: 41(6): 955-970
  • Wilkins, S., Shams, F., Huisman, J. (2013). ‘The decision-making and changing behavioural dynamics of potential higher education students: the impacts of increasing tuition fees in England. Educational Studies: 39(2): 125-141
  • Shams, F., Huisman, J. (2012). ‘Managing offshore branch campuses: an analytical framework for institutional strategies’. Journal of Studies in International Education: 16(2): 106-127

Book Chapter (Peer-reviewed)

  • Shams, F. (2014). ‘Using crisp and fuzzy set-theoretic analyses for middle-range theorising: A configurational comparative approach to case-based research, in Huisman, J. and Tight, M. (ed.), Theory and method in higher education research II (International perspectives on higher education research, volume 10), Emerald Group Publishing Limited, pp.161-182
  • Huisman J., Adelman, C., Hsieh, C., Shams, F. &Wilkins, S. (2012), ‘The Bologna process and its impact in the European higher education area and beyond’. in The SAGE Handbook of International Education 

   Conference and Seminars

  • ‘The past for the future? Rhetorical history and communicated identity of American business schools'. EGOS, Hamburg, 2020
  • ‘The determinants of enacting institutional logics on the ground: A set-theoretic approach’. Academy of Management Annual Conference, Chicago, Illinois, 2018
  • ‘Killing two birds with one stone: Targeting a market segment in a mass market’ Presented in the Academy of Marketing Conference, Stirling, United Kingdom, 2018 (paper presented by co-author Stephen Wilkins)
  • ‘Language, Visuals, Materiality, and Beyond: Multimodal Research in Organization and Management Studies’. EGOS, Naples, 2016
  • ‘Strategic management of transnational knowledge-intensive service firms: a holistic model for universities’ FDI’, presented at the 36th annual conference of European International Business Academy (EIBA), Porto, Portugal, December 2010
  • ‘Strategic management of transnational higher education institutions: localisation of branch campus practices’, presented at the annual conference, Observatory on Borderless Higher Education (OBHE), Kuala Lumpur, Global forum 2009
  • ‘Strategies for market positioning in the competitive higher education market: pitfalls for a professional service firm’, presented at the annual seminar of the internationalisation of higher education institutions, ICHEM, University of Bath, 2009

Working Papers

  • Identity work as a form of strategic practice
  • The determinants of individuals' responses to conflicting institutional logics in pluralistic settings
  • Control mechanisms in public professional organisations


Reviewed Papers 

Farshid has reviewed several papers for the followings:

  • Studies in Higher Education
  • The Academy of Management Annual Conference
  • Higher Education Policy [journal]
  • Academy of International Business (AIB) Annual conference 
  • Journal of Studies in International Education
  • Journal of Marketing for Higher Education
  • Journal of Higher Education Policy and Management
Previous Teaching/Work: 

 Farshid has several years of experience in business analysis and management consultancy.  

Research Interests: 

Farshid’s research interests include:

  • Strategic Management of Hybrid Organisations (e.g. universities, social enterprises, healthcare and the third sector)
  • Institutional Entrepreneurship, Institutional Work & Institutional Logics
  • Pluralistic Settings and Organisational Complexities
  • Organisational Legitimacy
  • Identity and Identity Work
  • Commercialisation of non-profit organisations
  • Dual Embeddedness of MNEs
  • Content Analysis and Fuzzy-Set Theoretic Analysis