James Anderson

James Anderson

Contract Lecturer
Sessional or Contract
Lecturer

Department: 
Business Administration
Email: 
janders3@lakeheadu.ca
Office Hours: 
Mon-Fri 8:30 am - 4:30 pm
Academic Qualifications: 
MSc, Management, Lakehead University
HBComm, Marketing/Finance, Lakehead University
Date joined Lakehead: 
January 2009
Previous Teaching/Work: 

Current Work: Family Health Team Manager, Dilico Anishinabek Family Care

- Business 2034 Marketing Management II (2009, 2010, 2011, 2014)
- Business 2514 Basics of Marketing (2020)
- Business 3014 Marketing Research I (2012)
- Business 3054 Sales and Merchandising Management (2009, 2010, 2011)
- Business 3235 International Business (Winter and Fall 2013, 2014, 2015, 2016, 2017, 2019, 2020)
- Business 4074 Marketing Channels (2012)
- Business 4094 Digital Marketing (Winter and Fall 2019)
- Business 4214 Topics in Marketing: Social Media (2015)

Research Interests: 

Health Care Strategy, Digital Marketing, International Business

Selected Publications
  1. Zahaf, M. and Anderson, J. (2012).  The Effect of Retail Music Prices and Legislation on Music Piracy, Journal of International Business Management & Research, 3 (7), 72-88.
  2. Anderson J. and Zahaf M. (2009). Identifying Consumer Behaviour toward Consumer to Consumer E-Commerce: Channel Adoption Barriers and Benefits. International Journal of the Academic Business World, 3 (1), 1-14.
  3. Anderson J. and Zahaf M. (2008). Causality Effects Between Celebrity Endorsement and the Intentions to Buy.Innovative Marketing, 4 (4), 57-65.
  4. Anderson J. and Zahaf M. (2007). Profiling Consumer-To-Consumer And Business-To-Consumer Buyers: Who Buys What?. International Journal of Business Research, 7 (6), 85-99.