Dr. Asad Aman
Associate Professor
Research Areas:
Academic Qualifications:
PhD (Marketing), 2014, Lancaster University, UK
MBA, 2001, Lahore University of Management Sciences, Pakistan
Industry Experience:
Head of Key Accounts, Reckitt Benckiser
Selected Publications
Hopkinson G. and Aman A. (2019). “Micro-political processes in a multinational corporation subsidiary: A postcolonial reading of a restructuring in a sales department, Human Relations. Vol. 72, No. 12. pp. 1869-1890. https://doi.org/10.1177/0018726718817818
Aman, A. (2019). Managing internal marketing channel conflict: A proposal for narrative epistemology. Global Business Review, Vol. 20 No. 4, pp. 901-916. https://doi.org/10.1177/0972150919844889
Hopkinson G. and Aman A. (2017). Women entrepreneurs: How power operates in bottom of the pyramid marketing discourse. Marketing Theory. Vol. 17, No. 3. pp. 305-321. https://doi.org/10.1177/1470593117704280
Aman, A. and Pousa, C. (2015). Realigning Sales Territories at Garrick Oil and Lubricants, International Journal of Case Studies in Management. Vol. 13, No. 3.
Aman, A, and Hopkinson, G, (2010) The Changing Structure of Distribution Channels in Pakistan, International Journal of Retail and Distribution Management. Vol. 38, No. 5. pp. 341-359. https://doi.org/10.1108/09590551011037572
Teaching Expertise
Consumer Behaviour
Marketing Communications
Not-for-Profit Marketing
Marketing Strategy
Beyond the Workplace
My hobbies: Running, Hiking, Snowshoeing, Yoga, Fitness & wellness routines, Reading, Traveling, South Asian cultural interests, Cold-water practices, Listening to music
My favorite book: Man’s Search for Meaning, by Viktor E. Frankl
My favorite movie: The Shawshank Redemption