Dr. Yuanyuan Wu

 

PhD (Strategy and Organization), McGill University

M.A. (Economics), Peking University, China

 

Assistant Professor, University of Windsor

 

Wu, Y. and P. Perez-Aleman. 2026. "How Emerging Market Firms Learn to Lead in Complex Product Systems: Evidence from China’s Civil Aircraft Industry". Global Strategy Journal. https://doi.org/10.1002/gsj.70016  

 

Wu, Y. and P. Perez-Aleman. 2022. "Multiplicity of Alliance Learning in the Entrepreneurial Process: Strategies of Early-Stage Biotech Firms". Journal of Small Business and Entrepreneurship. https://doi.org/10.1080/08276331.2021.2008212

 

Han, X., Y. Wu, and J. Zheng. 2020. Disruptive Innovation through Digital Transformation: Multi-Sided Platforms of E-Health in China. Springer. ISBN: 978-981-15-3944-2.

 

Wu, Y., Z. Ma, and M.S. Wang. 2018. "Developing New Capability: Middle Managers’ Role in Corporate Entrepreneurship". European Business Review. 30(4): 470-493. https://doi.org/10.1108/EBR-08-2016-0104

 

Wu, Y. and S.K. Wu. 2015. “Managing Ambidexterity in Creative Industries: A Survey.” Journal of Business Research. 69: 2388-2396. https://doi.org/10.1016/j.jbusres.2015.10.008

 

 

Strategy

Corporate Innovation and Entrepreneurship

New Venture Creation

Entrepreneurial Management

International Business

Organizational Design