Communicating Your Research for Impact: Social Media

Event Date: 
Tuesday, January 31, 2023 - 12:00pm to 1:30pm EST
Event Location: 
CASES Boardroom - FB 2005

This social media session will offer a mix of strategies, tools, and practical recommendations. Specifically, the session will delve into 1) choosing which social media platforms to use, 2) best practices, including post frequency, hashtags and @'s, professional vs. personal accounts, knowledge mobilization, and social media policies, 3) increasing the reach, engagement, and virality of your content through the strategic utilization of readability, emotionality, and platform structure, and 4) self-branding strategies, including value proposition development, and brand consistency. Activities will include crafting and critiquing social media posts about your research.

Light lunch will be provided for attendees.

This event is presented by:

Dr. Joel Mohr, Assistant Professor, Faculty of Business Administration, Lakehead University