Marketing is the analysis of customers, competitors, and companies to understand what opportunities exist in the market and how to position and sell you product or service. In a broad sense, it is the different methods used by a company to develop, differentiate and deliver the organization's products or services to the final consumer. Marketing involves a variety of decisions affecting product, price, promotion, and distribution.

You will learn to effectively assess market and business situations, analyze trends, identify and describe potential markets, conduct marketing research, and complete marketing plans. Through the use of modern case studies and classroom discussion, you will learn how to evaluate an industry, prepare sales forecasts, develop strategic marketing alternatives and provide corporate recommendations for the future.

Career Opportunities

Some marketing specific companies include market research firms, advertising agencies, public relations departments, consulting firms, and export management companies. Graduates obtain positions as advertising executives, sales account managers, research analysts, public relations directors, direct marketers, brand and product managers, purchasing agents, and specialized or general consultants. The Faculty of Business Administration will prepare you for an exciting and rewarding career in marketing by providing you with the essential skills to succeed in today's competitive business market.

Professional Certifications Available After Graduation

  • Certified Professional Purchaser (CPP)
  • Certified Professional Sales Manager (CPSM)
  • Certified Professional Sales Representative (CPSR)

Requirements for Marketing Major

Please see the Honours Bachelor of Commerce (Marketing Major) listing in the Lakehead University Course Calendar.

There is also a Minor in Marketing available to Honours Bachelor of Commerce students.

Marketing Discipline Members

Asad Aman

Lifeng Geng

Joel Mohr, Coordinator

Claudio Pousa