Marketing and Recruitment Officer, Lakehead University – Georgian College Partnership, Competition # OR-23-02, Location: Orillia, ON

Marketing and Recruitment Officer

Lakehead University – Georgian College Partnership

Orillia Campus

Full Time, Contract to run until March 29, 2024

Competition # OR-23-02

Reporting to the Associate Director, Marketing and Recruitment (Georgian College), the Director, Recruitment (Undergraduate - Lakehead University) and the Communications, Marketing and Web Development Director (Lakehead University), this position will play a crucial role in the success of the Lakehead University-Georgian College Partnership (Lakehead-Georgian) with respect to attracting, recruiting and retaining students.

This position is responsible for the development and implementation of the Lakehead-Georgian Partnership’s marketing and student recruitment strategies. The incumbent will be actively involved in the development and implementation of integrated digital and traditional marketing campaigns, recruitment and conversion of students by coordinating and representing Lakehead-Georgian at events, such as high school visits, community events, career fairs, and other venues across the County of Simcoe (both virtually and in-person). As a Lakehead-Georgian ambassador, the position will build and maintain relationships with key influencer groups including guidance counsellors, teachers, and parents. They will also be responsible for the development of the partnership's marketing and communication materials – traditional and digital marketing assets (social media, website, brochures, viewbook etc.) – and communication with prospective students and accepted applicants.

Candidates for this position must have a post- secondary degree or diploma, with a minimum of three to five years of experience in a related capacity. Education, training or experience in marketing, public relations, or student recruitment preferred. An outstanding communicator with demonstrated verbal and written communication skills, they will have excellent time management, analytical and organizational abilities with a strong independent work ethic. You have proven experience and expertise developing and implementing integrated marketing, communications and recruitment plans for multiple audiences, demonstrating knowledge of communications and marketing skills with an ability to incorporate both traditional and new media technologies into campaign activities. You must have a demonstrated ability to foster, develop and maintain successful working relationships with multiple audiences. Sensitivity to privacy issues and a flexible work schedule is expected for this position. A Class G driver's licence is required due to the expectation of travel requirements.

This position offers a competitive remuneration package including salary, comprehensive benefits package, life insurance, pension plan, and tuition waiver.

Interested applicants may apply by clicking on this link to a Google Form and attaching your cover letter and resume in word or PDF format by March 13, 2023.

If you have any technical difficulties in accessing the link, please reach out to careers@lakeheadu.ca

Lakehead University is committed to creating a diverse and inclusive environment and welcomes applications from all qualified individuals including women, racialized persons, Indigenous people, persons with disabilities and other equity-seeking groups. In an effort to ensure applications are being received from under-represented groups, applicants will be asked to complete a brief self-identification questionnaire via email within three days of the posting closing date.  All qualified candidates are encouraged to apply; however, Canadian citizens and permanent residents will be given priority.  This is in accordance with Canadian immigration requirements. 

Lakehead University is committed to supporting an accessible environment. Applicants requiring accommodation during the interview process should contact the Office of Human Resources at (807) 343.8334 or human.resources@lakeheadu.ca to make appropriate arrangements.