DIGITAL MARKETING OFFICER, Undergraduate Recruitment (Domestic), Competition # SCHII-22-03, Thunder Bay, ON

DIGITAL MARKETING OFFICER

Undergraduate Recruitment (Domestic)

Thunder Bay Campus

Full Time, Permanent

Schedule II

Competition # SCHII-22-03

We are looking for a Digital Marketing Officer to develop, implement, track and optimize our digital marketing campaigns across all digital channels that support undergraduate recruitment. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital and SEO marketing campaigns from concept to execution.

The Digital Marketing Officer will play a pivotal role in the planning, development and execution of digital content that is on brand that drives awareness, interest, engagement, applications and conversions amongst prospective students. The Digital Marketing Officer will use appropriate technology platforms to initiate effective communications and narratives throughout a series of recruitment driven events ranging from webinars to premiere virtual events.

The role oversees all production and post-production of video content and continually scans the market for new opportunities to engage with prospects, influencers and stakeholders.  Technically savvy and with a strong creative outlook, the Digital Marketing Officer will coordinate the procurement of content leveraging photography, video, digital and audio that connects with prospects and supports both departmental and institutional business objectives.

Candidates to this position will ideally have a diploma in digital marketing or graphic design or related and demonstrated experience creating and executing digital marketing content.

Interested applicants are invited to submit a single pdf document quoting competition # SCHII-22-03, that includes cover letter, resume, Confirmation of Eligibility to Work in Canada form along with the contact information of three references to:

Office of Human Resources

University Centre

Room UC-0003

Email:  careers@lakeheadu.ca

We appreciate your interest; however, only those selected for an interview will be notified.

Lakehead University is committed to creating a diverse and inclusive environment and welcomes applications from all qualified individuals including women, racialized persons, Indigenous people, persons with disabilities and other equity-seeking groups. All qualified candidates are encouraged to apply; however, Canadian citizens and permanent residents will be given priority.  This is in accordance with Canadian immigration requirements.

Lakehead University is committed to supporting an accessible environment. Applicants requiring accommodation during the interview process should contact the Office of Human Resources at (807) 343.8334 or human.resources@lakeheadu.ca to make appropriate arrangements.