Marketing and Recruitment Officer, Lakehead University – Georgian College Partnership, Competition # OR-21-16, Barrie ON

Marketing and Recruitment Officer

Lakehead University – Georgian College Partnership

Contract to run until March 31, 2022

Competition # OR-21-16

Reporting to the Communications, Marketing and Web Development Director (Lakehead), the Director, Undergraduate Recruitment (Lakehead) and the Associate Director, Marketing and Recruitment (Georgian), this position will play a crucial role in the success of the Lakehead University-Georgian College Partnership (Lakehead-Georgian) with respect to attracting, recruiting and retaining students.

This position is responsible for the development and implementation of the Lakehead-Georgian Partnership marketing and student recruitment strategies. The Officer will be actively involved in the development and implementation of integrated digital and traditional marketing campaigns, recruitment and conversion of students by coordinating and representing Lakehead-Georgian at events, such as high school visits, community events, career fairs, and other venues across the County of Simcoe (At the current time some of these events are being held virtually). As a Lakehead-Georgian ambassador, you will build and maintain relationships with key influencer groups including guidance counsellors, teachers, and parents. This position will also be responsible for the development of the partnership's marketing and communication materials – traditional and digital marketing assets (social media, website, brochures, etc.) – and communication with prospective students and accepted applicants.

Candidates for this position must have a post- secondary degree or diploma, with a minimum of three to five years of experience in a related capacity. Education, training or experience in marketing, public relations, or student recruitment preferred. An outstanding communicator with demonstrated verbal and written communication skills, you have excellent time management, analytical and organizational abilities with a strong independent work ethic. You have proven experience and expertise developing and implementing integrated marketing, communications and recruitment plans for multiple audiences, demonstrating knowledge of communications and marketing skills with an ability to incorporate both traditional and new media technologies into campaign activities. You must have a demonstrated ability to foster, develop and maintain successful working relationships with multiple audiences. Sensitivity to privacy issues and a flexible work schedule is expected for this position. A Class G driver's licence is required due to travel requirements.

This position is based out of the Georgian College Barrie Campus, with some days spent at the Lakehead University, Orillia Campus. Due to COVID-19 restrictions, this position will require the incumbent to work remotely from home, until otherwise instructed.

Interested applicants are invited to submit a cover letter and resume with the names and contact information of three references to:

Office of Human Resources

Lakehead University

500 University Avenue, Orillia, ON L3V 0B9

Email: careers@lakeheadu.ca

We appreciate your interest; however, only those selected for an interview will be notified.

Lakehead University is committed to creating a diverse and inclusive environment and welcomes applications from all qualified individuals including women, racialized persons, Indigenous people, persons with disabilities and other equity-seeking groups. All qualified candidates are encouraged to apply; however, Canadian citizens and permanent residents will be given priority.  This is in accordance with Canadian immigration requirements.

Lakehead University is committed to supporting an accessible environment. Applicants requiring accommodation during the interview process should contact the Office of Human Resources at (705) 330-4008 ext. 2011 or human.resources@lakeheadu.ca to make appropriate arrangements.