How to Use Social Media to Retain and Connect with Students in the Shift to Online Education - Contact North

Event Date: 
Tuesday, April 6, 2021 - 11:00am to 12:00pm EDT
Event Location: 
Event Contact Name: 
Kathy Boczek
Event Contact E-mail: 
Tuesday, April 6, 2021
11:00 a.m.- 12:00 p.m. (Eastern Time)
Hosts: Dr. Abdullah Al-Bahrani & Dr. Rebecca Moryl
As COVID-19 continues to upend the normal social connections between students and professors — casual interactions during office hours, pre-class conversation, post-class questions — social media is emerging as a tool to maintain and improve those connections that are vital for student retention, academic development, diversity and inclusion.

In this interactive, one-hour webinar, Dr. Abdullah Al-Bahrani and Dr. Rebecca Moryl explore 10 social media strategies to maintain student-faculty connections during the mass transition to online education.

Participants learn how to:

  1. Use social media to complement traditional communication
  2. Find the platform of choice
  3. Stay on brand
  4. Recognize we’re all #InItTogether
  5. Target the “whole” student
  6. Use social media to engage students
  7. Cross-promote their institution
  8. Build a discipline co-educational space
  9. Share discipline-specific content
  10. Share student successes
Contact North is a non-profit organization funded by the Government of Ontario to support Ontario's education and training providers.