Zero Emission Vehicle Awareness Initiative - Calls for Proposal

On-road transportation accounts for about 20 percent of Canada’s total greenhouse gas (GHG) emissions. Reducing transportation emissions is critical to achieving the Government’s ambitious climate change commitments and is consistent with the global shift toward zero-emission vehicles (ZEV).

To accelerate the path to net-zero, the Government of Canada has set a mandatory target for all new light-duty cars and passenger truck sales to be ZEVs by 2035. However, nationwide surveys consistently show that a lack of awareness, knowledge and public confidence in ZEVs is a key barrier to adoption on a wider scale. Addressing gaps in ZEV knowledge and experience for consumers and businesses is therefore critical to supporting Canadians through the decision-making process to purchasing a ZEV.

A unique opportunity to educate Canadians

The Zero Emission Vehicles Awareness Initiative (ZEVAI) is looking to fund new and innovative projects that aim to address awareness and knowledge gaps among Canadians on light-duty ZEVs and ZEV technologies, including battery electric (BEV), plug-in hybrid (PHEV), and hydrogen fuel cell electric vehicles. This stream is also open to battery-powered micro-mobility solutions (i.e., small, lightweight vehicles operating at low speeds, including scooters, e-bikes, and cargo e-bikes). A separate call out for medium- and heavy-duty vehicles will follow at a later time.