As the following examples illustrate, Lakehead University printed materials are brand image dominant. Images should be dynamic in subject and placement. This is a guide. The components of the brand should be used as pieces to build a branded design. You are free to use the brand in multiple and flexible ways using the tools of the brand (font, colour, images etc.).
Fields of either Cobalt or Blaze in 100% or percentages may be used as bold strips of colour to hold and highlight content. These strips of colour and white space provide a background for the tag line as well as document titles, copy, and other content. Copy should be as concise as possible.
Ensure the Lakehead University logo is given a strong and clear presence.