The following examples serve to illustrate how this Brand Guide Book can be used for on-brand applications in diverse marketing and communications materials.
Please note: This is a guide. What is depicted on the following pages are examples. They are not intended to act as blueprints but as samples of the brand potential.
The components of the brand should be used as tools to build a branded design. Designers will use their knowledge of design and the Brand Guide Book to create specific pieces depending upon the parameters of the project in question.
All creative outputs should be created, evaluated, and measured against the character approved in the Brand Framework: Idiosyncratic, Spirited, Adventurous, Curious, Caring, Confident, Accepting, Determined, Friendly, Proud. This takes individual preferences and personalities out of the mix and focuses on how the brand is to be represented.