Location: One University, Two Cities

In order to maximize brand awareness of Lakehead University as a whole, Lakehead should not aim to build the identity of one particular campus over another. When locations must be used, they should be used jointly as in "Thunder Bay and Orillia."

Two Cities - branding for Thunder Bay and Orillia Campuses



Textual application of two campuses with the Corporate Identity:

Textual application of the Corporate Identity when refering to both campus locations