The Corporate Identity is derived from the Lakehead University Coat-of-Arms. Central to the design are the waves, book, and sun as symbols of proximity to water, knowledge, and enlightenment. The Lakehead University Corporate Identity is to be used on branded merchandise, signage, communications, and marketing.

The consistent use of the Shield in all of Lakehead materials will portray academic credibility to all audiences.

The Shield graphic (left) and the Wordmark (right)

The Shield

The Lakehead University Shield may be used on its own.

The Wordmark

The Lakehead University Wordmark may not be used alone.

Meaning of Shield Iconography

Colour Options

When reproducing the Lakehead University Corporate Identity in one or two colours, use one of the following logos. The specifications below also refer to reverse-colour printing situations, where the Corporate Identity must stand out in a black or dark single-colour field.

See Colour Palette for detail on colour information, Pantone, CMYK, and digital values.

2 colour

1 colour - cobalt

1 colour - black

reversed

Use of Shield Alone

The Lakehead University Shield may be used independently of the Wordmark. The Shield itself is a strong symbol of not only Lakehead University but of tradition and academia. Within the context of a clearly branded marketing product the Shield can be used as a graphic element and icon of Lakehead University.

Corporate Identity Clearance

The Corporate Identity must be located within a mandatory free and clear area around the top, bottom, and sides. This safety area ensures that the Lakehead University Corporate Identity is always seen with optimum clarity and is not compromised by other graphic elements. The logo must be surrounded by white space, no less than the space of a lower case "a" on all four sides.

Size Restrictions (Minimum Size)

The Lakehead University Corporate Identity is made up of a number of graphic elements that must be reproduced at a minimum size of 3 cm or 1.18 inches on a horizontal plane for optimal legibility.

Corporate Identity Usage Guidelines

The Lakehead University Corporate Identity may not be altered in any way.