Colour	Meaning	Pantone	CMYK	RGB	WEB/HEX
Blaze	Ambition	123C & 115U	0 25 100 0	255 195 15	#FFC20E
Cobalt	Strength Loyalty	294C & 294U	100 60 0 30	0 65 125	#00427A
Crimson	Passion Striving	187C & 200U	10 100 100 10	200 30 35	#C61D23
Laurel	Growth Life	384C & 397U	20 0 100 30	160 165 25	#A3A510
Amethyst	Wisdom Dignity Creativity	526C & 526U	75 100 0 5	100 45 145	#652D89
Thunderwolf	Security Stability Intelligence	Cool Grey 7C & U	0 0 0 40	165 170 170	#A7A9AC

This scale indicates the relative weight and importance that should be placed on colours and frequency of use.

The Corporate Colour Palette reflects an academic, rich, and dynamic Lakehead. Blaze and Cobalt are the primary corporate colours, a nod to our history that is reinforced in every communication.

Crimson is our secondary palette member, also found in Lakehead's past (see Lakehead Coat-of-Arms) and should be used as an accent colour only. Laurel, Amethyst, and Thunderwolf are the tertiary colours in the palette which add depth and range, and like Crimson, should be used as accent colours.

All colours have deep and passionate intensity but may also be used as percentages.